Product Marketing

I developed a strategic plan to bring lead capture from the company website fully in-house, allowing for greater control over data, performance optimization, and lead management. This shift enabled tighter integration with internal systems, faster response times, and a more efficient path from inquiry to conversion.

To help the sales team with cold calls/visits, I created and assembled sales boxes that included representation of all 80 stone profiles/colors offered as well as pertinent literature and a custom "business card" in the form of a custom, foil stamped trading card with the direct contact details for each account manager.

I oversee a corporate samples program, ensuring each sample accurately represents the quality, design, and performance of each product. By carefully managing how products are presented and experienced firsthand, I help potential buyers clearly understand the value of each product and make confident purchasing decisions.

I helped lead the introduction of Harbor Mill, a next-generation polypropylene shake product developed with authenticity at its core. By sourcing real cedar shakes from mills across the country, we studied and captured the natural variation, texture, and character of true wood. The result is a hyper-realistic shake featuring patented graining technology that sets Harbor Mill apart as a truly unique offering in the industry.

During my time at Allied Machine & Engineering, I helped launch the Revolution Drill. It is able to remove large amounts of material without the need of a pilot hole. This saves huge amounts of time for the machining companies resulting in significant cost savings. We launched this in American, European, and Aisian markets.

I played a key role in expanding the stone portfolio by introducing a thin brick veneer line to complement our existing stone offerings. This product filled a major gap in our lineup and required a comprehensive go-to-market effort, including robust website content, print and digital trade publication placements, physical sample development, and supporting printed materials. The result was a cohesive launch that clearly positioned thin brick as a natural extension of our brand and made it easy for customers to understand, specify, and sell.