Hi, I’m James Alpeter, a marketing professional with over 20 years of experience driving growth through strategic, results-focused marketing. I specialize in B2B marketing, with a strong foundation in B2C, and bring an extensive design background to every project. My career includes experience in product marketing, trade show strategy, and project management where I blend creative storytelling with practical execution to help brands stand out, connect with their audience, and deliver measurable impact.
With a Marketing degree and extensive hands-on experience, I have built a career spanning multiple facets of modern marketing. My background includes trade show strategy and implementation, product marketing, content marketing, and inbound marketing, along with certifications in key digital disciplines such as email marketing, SEO, and Google platforms. This combination of formal education and practical experience allows me to develop well-rounded marketing strategies that connect brand, product, and audience.
I bring extensive graphic design experience developed through work across multiple industries, creating visual communications for both B2B and B2C audiences. I am highly proficient in much of the Adobe Creative Suite and apply a strong foundational understanding of layout, hierarchy, and visual balance to every project. This combination allows me to produce designs that are not only visually compelling but also strategically aligned with marketing goals. My experience includes both digital and print media.
Serving on industry committees allows me to contribute directly to the future of building products and standards. Through my work with the Polymeric Exterior Products Association and the Metal Roofing Alliance, I collaborate with other industry leaders to discuss emerging trends, best practices, and technical developments. These roles give me the opportunity to ensure the perspectives of manufacturers and marketers are represented in important conversations.